Underground to Mainstream?

All things come to the surface. This is seen evidenced in the rise of higher end contemporary wear from streetwear, which first originated from the lower middle class of urban settings. So I have to ask the question, “What will happen to the hipster?” Maybe he or she will become popular and detest it. If this underground scene loses its independence, then pop culture will just eat it alive. Thus, all things underground and original will be overrated and mass marketed. Just as luxury brands are becoming de-luxed (no longer luxurious at all), and MySpace is becoming everyone’s space, the hipster will travel the same road and inevitably merge into the conglomerate media. However, mass hipsteria will never end. A newer, hotter, hipper underground subculture will form, and it will be more elitist than ever. Unless we’ve accepted mass hipsteria in our lives, then we can’t be a part of it. We’re out!